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B2B Legends Show

A podcast by Oneflow, where we dive into the inspiring career journeys of B2B legends.

In each episode, we talk with industry leaders, uncovering the stories behind their successes, the challenges they’ve faced, and the lessons they’ve learned.

May 20, 2025

15. From code and curiosity to global HubSpot partner

Robert Bråkenhielm, co-founder of Resultify, shares how curiosity launched his tech career, the lessons learned from running multiple ventures, and how a focus on real…

27 min listen
May 6, 2025

14. From cold calls to global partnership strategy

Gabrielle Bäckman, Head of Partnerships at Teamtailor, shares how she found her way into partnerships, the power of staying consistent, and what it takes to…

29 min listen
Apr 22, 2025

13. The leap from engineering to building a SaaS company

Aref Abedi, CEO & Co-founder of Jobylon, shares his journey from engineer to entrepreneur, offering insights on emotional decision-making, leadership, cash flow management, and the…

25 min listen
Apr 8, 2025

12. Mastering the long game in sales

Fredrik Kastenholm, CRO & Co-founder of Omnitas Consulting, shares his career journey from law student to CEO. He dives into the mindset shift needed to…

27 min listen
Mar 25, 2025

11. How to lead and sell in a changing world

Johanna Sjölin, Marketing Director at Avidly, shares how to lead and sell in a changing world through authenticity, cultural awareness, and human-centered use of AI…

30 min listen
how to lead and sell in a changing world - Oneflow
Feb 18, 2025

10. Challenging the norm: Lessons in sales, leadership, and innovation

George Brontén, CEO & founder of Membrain, shares his entrepreneurial journey, insights on sales management, and team-building challenges. He highlights the importance of values, AI…

25 min listen
Feb 4, 2025

9. Slipping on a banana peel lessons in sales and strategy

Hans Bunes shares his journey from HP to entrepreneurship, covering career twists, relationships, business challenges, and how tech is reshaping B2B sales.

23 min listen
Jan 21, 2025

8. The 3 Ps of sales career: Persistence, progress and possibilities

Johanna Korhonen, CSO at Dear Lucy, shares her journey from teacher to B2B SaaS sales leader, discussing adaptability, mentorship, and future trends like mental well-being…

24 min listen
Jan 7, 2025

7. Embracing authenticity and AI to break the mold in sales

Join Sara Storm, co-founder of Break the Box, as she shares her journey in sales, key skills for B2B success, and insights on sales in…

24 min listen
The importance of authenticity and AI in sales - Oneflow
Dec 10, 2024

6. From selling to shaping partnerships

Fredrik Mellander, CEO & Co-founder of Journeybee, shares his journey from sales to partnerships, discussing challenges, the power of data, and his vision for smarter…

25 min listen
From selling to shaping partnerships - Oneflow
Nov 26, 2024

5. Growth lessons from an Olympian turned entrepreneur

Cedric Notz, former Olympic skier turned CEO of Float, shares how lessons from the slopes shaped his journey to building a B2B SaaS funding platform.

24 min listen
Growth lessons from an Olympian turned entrepreneur with Cedric Notz of Float - Oneflow
Nov 12, 2024

4. Entrepreneurship and automation in B2B sales

Michael Heiberg, CEO and founder of Ocean, shares his journey, the inspiration behind his company, and lessons from building a business, navigating markets, and embracing…

24 min listen
The future of sales operations: What experts say - Oneflowv
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